An Impact of Tools of Promotion and Situational Factors’ on Consumer Buying Behaviour: Understanding the Impact of Promotional Tools and Situational Factors on Indian Consumer Buying Behavior. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 1, n. 1, p. 1–6, 2011. Disponível em: https://ignited.in/index.php/jasrae/article/view/3859.. Acesso em: 28 jun. 2025.