A Study on the Concept of Branding In Banking Services: Creating Product Differentiation in Competitive Banking Markets. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 2, n. 2, p. 0–0, 2011. Disponível em: https://ignited.in/index.php/jasrae/article/view/4083.. Acesso em: 15 jun. 2025.