A Study on the Role of Branding In Marketing of Banking Services: Measuring and Building Strong Brand Equity in the Indian Banking Sector. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 7, n. 13, p. 0–0, 2014. Disponível em: https://ignited.in/index.php/jasrae/article/view/5164.. Acesso em: 29 jun. 2025.