An Analysis upon Various CRM Practices in Indian Retail Stores: Exploring Effective CRM Strategies in Indian Retail Stores. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 12, n. 2, p. 29–34, 2017. Disponível em: https://ignited.in/index.php/jasrae/article/view/6201. Acesso em: 8 feb. 2026.