An Integrative Model of Determinants and Moderators of Attitude toward the Brand: Exploring the Mechanisms and Role of Attitude in Brand Marketing. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 13, n. 1, p. 1297–1302, 2017. Disponível em: https://ignited.in/index.php/jasrae/article/view/6725.. Acesso em: 25 jul. 2025.