An Analysis of a Complementary Facet of Integrated Marketing Communications (IMC) Tool – Sales Promotion: The Significance of Sophisticated Sales Promotions in the Indian Market. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 14, n. 2, p. 852–855, 2018. Disponível em: https://ignited.in/index.php/jasrae/article/view/7315.. Acesso em: 8 jun. 2025.