A Study on Marketing of Banking Services: Strategies for Retaining Clients in the Evolving Banking Industry. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 14, n. 2, p. 1608–1614, 2018. Disponível em: https://ignited.in/index.php/jasrae/article/view/7432.. Acesso em: 18 oct. 2025.