An Analysis upon Several Marketing Management Techniques of SMEs in Indian Context: A Sample Survey: Exploring Innovative Marketing Practices and Challenges in Indian SMEs. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 15, n. 1, p. 96–102, 2018. Disponível em: https://ignited.in/index.php/jasrae/article/view/7584.. Acesso em: 27 jun. 2025.