Emerging Trends in Marketing in India: A Study on Retailers: Exploring the Shift towards Digital Marketing in the Indian Retail Industry. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 15, n. 1, p. 1443–1447, 2018. Disponível em: https://ignited.in/index.php/jasrae/article/view/7841.. Acesso em: 27 jun. 2025.