Factors Affecting Consumer Buying Behaviour and Decision Making Process towards FMCG Products: Understanding the Factors influencing Consumer Buying Behavior in the FMCG Industry. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 15, n. 6, p. 131–139, 2018. Disponível em: https://ignited.in/index.php/jasrae/article/view/8495.. Acesso em: 18 aug. 2025.