Impact of Celebrity Endorsement on Consumer Brand Preference for Soft Drinks: Exploring the Influence of Celebrity Endorsement on Consumer Behavior in the Soft Drink Industry. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 15, n. 10, p. 40–45, 2018. Disponível em: https://ignited.in/index.php/jasrae/article/view/8997.. Acesso em: 16 jun. 2025.