Measurement of Customer Behavior Regarding Coca-Cola and Pepsi: A Study of Hisar City: Understanding consumer behavior in the soft drink market: A case study of Hisar City. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 15, n. 12, p. 422–426, 2018. Disponível em: https://ignited.in/index.php/jasrae/article/view/9275.. Acesso em: 27 jun. 2025.