Understanding Marketing Environment in Indian Context: Exploring the impact of internal and external forces on successful customer relationships in the Indian marketing environment. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 16, n. 2, p. 611–615, 2019. Disponível em: https://ignited.in/index.php/jasrae/article/view/10184.. Acesso em: 26 dec. 2025.