Analysis of Purchase Behavior of Consumers for FMCG (Perishable Goods) in Selected Cities of U.P. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 16, n. 3, p. 193–204, 2019. Disponível em: https://ignited.in/index.php/jasrae/article/view/14943. Acesso em: 12 jan. 2026.