Analysis of Purchase Behavior of Consumers for Fmcg (Perishable Goods) in Selected Cities of U.P.: Understanding consumer behavior in the fast moving consumer goods (FMCG) market. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 16, n. 4, p. 193–204, 2019. Disponível em: https://ignited.in/index.php/jasrae/article/view/10429.. Acesso em: 2 aug. 2025.