A Study of Growth of Consumer Innovativeness in Automobile Industry in India: Exploring Consumer Innovativeness in India’s Growing Automobile Industry. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 16, n. 6, p. 2461–2467, 2019. Disponível em: https://ignited.in/index.php/jasrae/article/view/11769. Acesso em: 4 apr. 2026.