“Analysis of Purchase Behavior of Consumers for Fmcg (Perishable Goods) in Selected Cities of U.P.: Understanding Consumer Behavior in the Fast Moving Consumer Goods (FMCG) Market”. 2019. Journal of Advances and Scholarly Researches in Allied Education 16 (4): 193-204. https://ignited.in/index.php/jasrae/article/view/10429.