“An Analysis upon Several Marketing Management Techniques of SMEs in Indian Context: A Sample Survey: Exploring Innovative Marketing Practices and Challenges in Indian SMEs” (2018) Journal of Advances and Scholarly Researches in Allied Education, 15(1), pp. 96–102. Available at: https://ignited.in/index.php/jasrae/article/view/7584 (Accessed: 27 June 2025).