“Cross Element Evaluation of Insurance Product’s Brand Positioning, Cultural Elements and Client Decision Dilemmas: Exploring the Impact of Cultural Elements on Brand Positioning and Trust in the Insurance Industry” (2018) Journal of Advances and Scholarly Researches in Allied Education, 15(4), pp. 263–266. Available at: https://ignited.in/index.php/jasrae/article/view/8211 (Accessed: 8 November 2024).