“Impact of Celebrity Endorsement on Consumer Brand Preference for Soft Drinks: Exploring the Influence of Celebrity Endorsement on Consumer Behavior in the Soft Drink Industry” (2018) Journal of Advances and Scholarly Researches in Allied Education, 15(10), pp. 40–45. Available at: https://ignited.in/index.php/jasrae/article/view/8997 (Accessed: 16 June 2025).