“Understanding the Concept of Promising Opportunities and Strong Ground Realities of FMGC Sector: An analysis of the FMCG sector in India: Opportunities, challenges, and future prospects” (2019) Journal of Advances and Scholarly Researches in Allied Education, 16(2), pp. 150–156. Available at: https://ignited.in/index.php/jasrae/article/view/10086 (Accessed: 26 December 2025).