“A Descriptive Study on the Role of Sponsorships in Events in Building the Image of a Brand: The Impact of Sponsorships on Brand Image in Events”, JASRAE, vol. 18, no. 6, pp. 85–89, Oct. 2021, Accessed: Sep. 20, 2024. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/13518