[1]
“Consumer Behaviour & Netnography Applicability & its Adoption in Commerce: Leveraging Netnography for Enhanced Customer Understanding in the Digital Era”, JASRAE, vol. 19, no. 3, pp. 363–367, Apr. 2022, Accessed: Aug. 19, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/13886