“An Integrative Model of Determinants and Moderators of Attitude toward the Brand: Exploring the Mechanisms and Role of Attitude in Brand Marketing”, JASRAE, vol. 13, no. 1, pp. 1297–1302, Apr. 2017, Accessed: Jul. 25, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/6725