“Effectiveness of Informal Channels in Disseminating Developmental Information by NGOs in Kerala: Understanding the role of informal channels in disseminating developmental information in rural Kerala”, JASRAE, vol. 13, no. 2, pp. 703–706, Jul. 2017, Accessed: Aug. 21, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/6887