“Service Quality Expectation and Perception in Life Insurance Services: A Marketer’s Viewpoint: Bridging the Gap: Analyzing Customer Expectations and Service Quality in the Indian Life Insurance Industry”, JASRAE, vol. 15, no. 4, pp. 193–199, Jun. 2018, Accessed: Aug. 21, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/8200