“Cross Element Evaluation of Insurance Product’s Brand Positioning, Cultural Elements and Client Decision Dilemmas: Exploring the Impact of Cultural Elements on Brand Positioning and Trust in the Insurance Industry”, JASRAE, vol. 15, no. 4, pp. 263–266, Jun. 2018, Accessed: Aug. 21, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/8211