[1]
“Kautilya’s Arthashastra: Learning Marketing Lessons from the Ancient Literature: Exploring the Marketing Lessons from Kautilya’s Arthashastra”, JASRAE, vol. 16, no. 1, pp. 525–530, Jan. 2019, Accessed: Apr. 12, 2026. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/9542