“A Theoretical Review to Understand the Concept of Content Marketing in Globalized Era: Exploring the Impact of Content Marketing on Customer Engagement in the Globalized Era”, JASRAE, vol. 16, no. 4, pp. 601–604, Mar. 2019, Accessed: Mar. 13, 2026. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/10510