“Enfolding Digital Transformation as a Key Marketing Tactics Along with Influence of IT to Transform the Future of Indian Banking: The impact of digital transformation and marketing tactics on the future of Indian banking”, JASRAE, vol. 16, no. 4, pp. 874–879, Mar. 2019, Accessed: Sep. 20, 2024. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/10566