“Customer Relationship Management using Apriori Algorithm and Frequent Item Sets in Data Mining: Exploring pattern extraction in CRM using Apriori Algorithm”, JASRAE, vol. 16, no. 4, pp. 1048–1052, Mar. 2019, Accessed: Dec. 16, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/10592