“Impact of Advertising and Marketing Mix on buy trends of customer towards Herbal Products in India: Examining the Influence of Advertising and Marketing Mix on Consumer Buying Patterns of Herbal Products”, JASRAE, vol. 17, no. 2, pp. 554–559, Oct. 2020, Accessed: Aug. 11, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/12792