“An Impact of Tools of Promotion and Situational Factors’ on Consumer Buying Behaviour: Understanding the Impact of Promotional Tools and Situational Factors on Indian Consumer Buying Behavior”. Journal of Advances and Scholarly Researches in Allied Education, vol. 1, no. 1, Jan. 2011, pp. 1-6, https://ignited.in/index.php/jasrae/article/view/3859.