“Service Quality Expectation and Perception in Life Insurance Services: A Marketer’s Viewpoint: Bridging the Gap: Analyzing Customer Expectations and Service Quality in the Indian Life Insurance Industry”. Journal of Advances and Scholarly Researches in Allied Education, vol. 15, no. 4, June 2018, pp. 193-9, https://ignited.in/index.php/jasrae/article/view/8200.