“Service Quality Expectation and Perception in Life Insurance Services: A Marketer’s Viewpoint: Bridging the Gap: Analyzing Customer Expectations and Service Quality in the Indian Life Insurance Industry”. Journal of Advances and Scholarly Researches in Allied Education 15, no. 4 (June 2, 2018): 193–199. Accessed September 21, 2024. https://ignited.in/index.php/jasrae/article/view/8200.