“A Study on the Effect of Advertisements on Consumers of L.I.C. Of India: The Evolution of Advertising in the Indian Market”. Journal of Advances and Scholarly Researches in Allied Education 16, no. 4 (March 1, 2019): 1218–1222. Accessed March 13, 2026. https://ignited.in/index.php/jasrae/article/view/10624.