Marketing of Petroleum Within the Indian Subcontinent – Change of Undifferentiated Low Participation Asset In to Excessive Participation Brands: The Transformation of the Indian Petroleum Industry through Branding and Competition. JASRAE [Internet]. 2013 Oct. 1 [cited 2025 Jun. 17];6(12):0-. Available from: https://ignited.in/index.php/jasrae/article/view/5000