1.
Factors Affecting Consumer Buying Behaviour and Decision Making Process towards FMCG Products: Understanding the Factors influencing Consumer Buying Behavior in the FMCG Industry. JASRAE [Internet]. 2018 Aug. 5 [cited 2025 Aug. 18];15(6):131-9. Available from: https://ignited.in/index.php/jasrae/article/view/8495