Logistics Management of the CG Group Distribution Center

INTRODUCTION

Distribution Center (Distribution Center) or that is often translated as DC, which is part of the activities of logistics, which is a mechanism to drive or move products to customers. Under the conditions of time and cost that can be effectively competed by the meaning of the distribution center as a unit of logistics to perform the transaction, accept the delivery of the finished product that is Final Production in order to have Delivered to recipients who may be customers or users who want to use Or in other words, in the face of receiving and delivering or delivering goods, spare parts, raw materials, as well as various services which are the parts of the product from the center Has agreed, therefore, the important function of the distribution center is to be the source for collecting, assembling, packing, sorting to suit the type of vehicle that will be used in transportation The customer or recipient. Which will be different according to the environment, the important mission of the distribution center is to deal with the interaction of information between people and / or related agencies, including the management of "Cross-Dock" and warehouse With packaging, including the management of the mode of transport, and delivered on time required (chairman Thanit

Sorat. V-SERVEGROUP Date 11-01-2008

www.tanitsorat.com/view.php?id=184) Danai Kalasie, Vice President responsible for overseeing the company's supply chain Central Retail Corporation (CRC) is considered a professional who specializes in planning, planning, management, supply chain and logistics. Experience has worked with Nestle before joining the retail industry giant CRC. And Thai consumer products Which has more than 3,800 suppliers, suppliers and transportation products worth 40,000 million baht per year. It is worth noting that this year, CRC has spent more than 200 million baht to expand the delivery area of Bangna KM 20 distribution center. 15 rai is 18 rai, which means the index indicates that the business of the CRC group grows in all 7 businesses, namely Central, Robinson, Super Sport, B2S, OfficeDepot and Page One, including the Central Department Store in Hangzhou, China. With this event, Robinson Department Store will have to move the warehouse of Robinson Bangkae to the same place at Bangna Distribution Center. CRC is one of the new infrastructure (Mission Link Infrastructure) that uses the XD Hub (Cross dock Hub). Spearheading the northern part of Chiang Mai and the southern part of Surat Thani as a distribution. By using 18-wheel-6-wheel trucks-4 wheels that use low-cost NGV to deliver to the branches of Central and Robinson in the north and south This strategy reduces transportation costs per trip. 10-15% and increase the efficiency of product delivery management to reach the target. Danai also talked about the project of importing goods. And export expensive products that must be taken care of to prevent damage while transporting between Central and Zen malls in Thailand and branches in China Which will be added from the other 2 Hangzhou branches, which is also the Shenyang branch Danai must supervise the costs and expenses. Including time management with Good boat and airplane routes Know the procedure of customs clearance and Effective communication "We value China very much. Which we talked about the distribution of products in China to Thai big businessmen in China, such as Mitr Phol Company that has been operating in China for a long time, as well as a major CP company. " Develop WMS (Warehouse Management System) warehouse management software which will play an important role in supporting the production process and Affiliated businesses with business partners Including customer service in the plaza area That depends on CPN companies to connect effectively, modernly, economically, quickly and accurately with call center services and CRC Web old about the rules of cooperation, working together as well as the rental of large plastic product boxes called Tote-Box to help prevent damaged products and attach barcodes to be able to track three - under the supply chain between Central business, retail, Central Department Store, with over 3,800 business partners. Danai told us about CSR activities. That organizes social gatherings and awards the "CRC Partnership Award 2011" to outstanding customers. Danai points out that the opportunities and obstacles of Thai logistics as a whole are high. There are many risk factors, such as natural risk factors, such as floods, under energy risk factors that affect the cost of road transport. While the modes of rail transport such as The train still lacks development. And marine transportation that lacks sufficient deep sea ports is a structural problem The limited Thai foundation lacks the use of IT technology and efficient logistics management knowledge. In addition, the political risk factor that has failed has reduced the opportunity to develop the Thai economy. Last year, the World Bank adjusted logistics. Thailand dropped from 31 to 35, considered a country strategy to accelerate the strategic plan. Thai logistics development for efficiency In order to increase the potential of Thailand to be able to compete in ASEAN trade liberalization (AEC: ASEAN Economic Community) in 2015, which the retail giant Like Central Department Store has already blown the business to this golden opportunity (360 degree manager magazine, May 2011) Therefore, the students are interested in studying the quality of service and the satisfaction of the customers who use the service as well as the related problems. For the development of quality in logistics management of distribution centers, CG groups and information obtained from This study will use the information to be used as a guideline for improving the logistics of the distribution center. The CG Group provides customers with the most satisfaction in receiving services. In order to make the CG Distribution Center more efficient in providing services And very important, it is also an option for companies to distribute products to various branches and also reduce the cost of shipping as well as able to distribute products to department stores more quickly

1. To study logistics management factors of the CG Group Distribution Center. 2. To study the service quality level of the CG Group Distribution Center.

Group Distribution Center

1. Content scope this research on logistics management of the distribution center relies on the logistics management concept of receiving storage. Product distribution Transportation services Product return And service quality (Zeithaml, Parasuraman and Berry, 1990) The concrete aspect of the service Reliability In response to customers In terms of giving confidence to customers And the knowledge and understanding of customers 2. Scope of population, population and samples used in the study Study from 330 customers who use the CG Distribution Center. 3. Scope of time Duration of study during December 2017 - April 2018

The tools used in this research, the researcher used the questionnaire as a tool to collect data by the study builders themselves. 1. Study related documents and research to determine the questionnaire structure. 2. The questionnaire structure consists of 3 important parts as follows

Results: 330 respondents found that the majority of respondents were male, 21-30 years old, single status, graduated lower than vocational level, had a job position as an employee, and had 2-5 years of age. From the study of logistics management factors of the distribution center, the CG group found that in terms of receiving goods Storage Product distribution In the field of transportation services for product return In the overall level of logistics management is at a high level, respectively, as illustrated in Figure 2.

The results of the study found that satisfaction with the overall picture of service quality level With the overall average being very satisfied When considering each aspect, it was found that reliability, trust, understanding, perception, needs, giving faith to customers Responding to customers and the concreteness of services, respectively As illustrated in Figure 3

From Table 1, logistics management factors are related to Overall service quality The average picture has a very high level of correlation (r) = .895

From Table 2, the comparison of logistics management factors of the distribution center influences the service quality of the group. CG from the study found that logistics management factors have an influence on the quality of product delivery services in the distribution of transportation services. Returning goods Influencing service quality of the CG group distribution center with statistical significance at .05 level Summary and metaphysics Suggestions from the study the study has suggestions for the following benefits. 1. Receiving goods Service providers should pay more attention to the allocation of investment funds to purchase tools and equipment. There are modern facilities in coordination. Including the availability of the place In receiving products with modernity To meet the needs of customers or those who come to receive services to enhance the image of the body and to be accepted by customers who come to use the service And also to improve the quality of the company's products 2. In terms of storage, service providers should pay more attention to investment in Selective Rack, Double deeprack equipment and modern moving products for ease of use. Including the accurate collection process in order to reduce the time of moving in a flat storage Go 3. Product distribution Service providers should pay attention to the system for issuing documents that are fast, accurate, including the personnel themselves who have a good understanding and also have modern software to control the distribution and have a distribution process. Products that allow the product condition to be in perfect condition by forcing the capital equipment to move products such as electric pallet power, hand pallet truck, conveyor to be satisfied with customers. And also reduces the claim defective product and system design technology, management, or distribution to date. Fast, accurate In order to further improve the quality of distribution

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MBA, Graduate School of Kasembundit University, Bangkok