Television and Advertisement: The Historical Perspective Outlook
The Evolution and Future of Television Advertising
by Sandhya Sharma*, Dr. Sanoj Singh,
- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540
Volume 18, Issue No. 3, Apr 2021, Pages 547 - 553 (7)
Published by: Ignited Minds Journals
ABSTRACT
This paper examines the use of television as a marketing tool. The impact of television on the advertising business in the media, as well as the history of television and advertising. The paper examines the pros and disadvantages of television advertisement from both an industrial and scholarly standpoint. The paper's conclusion section includes some predictions regarding the future of television advertising. It emphasises that, despite technological advancements, television advertising will remain a powerful medium. The screens will never cease, and with television's digitalization, advertising will continue to exist in this medium, but in a different shape and structure.
KEYWORD
television, advertisement, marketing tool, media, history, pros and disadvantages, industrial standpoint, scholarly standpoint, future, technological advancements, powerful medium, screens, digitalization, different shape, structure
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Corresponding Author Sandhya Sharma*
Research Scholar, Sunrise University, Alwar, Rajasthan