A Linguistic Analysis of Advertisement
Understanding the Language and Persuasion in Advertisements
by Latesh Kumari*,
- Published in Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540
Volume 5, Issue No. 10, Apr 2013, Pages 0 - 0 (0)
Published by: Ignited Minds Journals
ABSTRACT
Advertisement analysis is no different from any othertype of analysis. The goal is to break down a specific advertisement down intoits component parts to see how it works, to see how it persuades. Treat the adas a puzzle; all you are trying to do is to see how the pieces of the puzzlework individually and how it all fits together. An advertisement should bebroken down into the following parts:
KEYWORD
linguistic analysis, advertisement, analysis, component parts, persuades, puzzle, fit together
