A Critical Study on the Concept of Financial Services Marketing In Private Sector Banks: Examining the impact of service encounters on customer satisfaction in private sector banks. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 5, n. 10, p. 0–0, 2013. Disponível em: https://ignited.in/jasrae/article/view/4853.. Acesso em: 2 jul. 2024.