A study on e-CRM in the banking industry: Exploring the Goals, Methods, and Advantages of e-CRM in the Indian Banking Industry. Journal of Advances and Scholarly Researches in Allied Education, [S. l.], v. 18, n. 1, p. 445–450, 2021. Disponível em: https://ignited.in/jasrae/article/view/13001.. Acesso em: 8 jul. 2024.