Article Details

Study on the Marketing and Product Strategies of the Financial Institutions | Original Article

Jasneet Kaur*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Financial-banking marketing will have to undergo significant changes. The experts in this field will have to abandon their traditional and opaque aggressive tactics. They will stand in front of customers with uncomplicated merchandise dressed in bright colours. The key to relaunching lending on a healthy market will be to change marketing tactics within a visionary, unitary strategy. The banking system will have to keep up with Europe, not only in terms of client services, but also in terms of marketing and promotion strategies for the banking segment, which has been in constant flux over the last decade. Social marketing will have to leave the theoretical realm at all times, and all adopted strategies will have to pass through social responsibility precise development goals with measurable results over time