Article Details

Consumer Perception Towards Ready-To-Eat Food Products | Original Article

Ushas Mathew*, Priyanka Sharma, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


Due to pressure from their way of life, Indians have started favoring quick and simple methods of cooking rather than taking their time. Most often, individuals, especially young ones, choose quick foods like Nestle cup noodles, Bhel, etc. Ready-To-Eat Food Stuffs have recently gained popularity in India for a number of reasons, including convenience, flavor and texture, packaging, and marketing tactics. Dal Curries, Instant Poha, Rapid Upma, Instant Idly Dosa Mix, Sandwiches, Ready Masals Curry Powders, Indian Snacks, etc. are a few examples of ready-to-eat food items. The elements that affect customers' decisions to purchase and consume ready-to-eat food products are covered in this essay.