Article Details

Languaging their Way from Media to Market | Review Article

Yogendra Pareek*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research


The present research paper is an attempt to explore how far the language goes in carrying a desired message prepared by professionalscopywriters in order to sell productsservices to the potential buyers at the other end. The language experts resort to highly specialized language in order to influence and persuade people into buying the stuff being promoted making effective use of language over the media and getting the desired outcome at the market. But language is not a small term there are several levels - graphology, phonology, lexisvocabulary, syntaxsentence structure, and semanticsmeaning. Each of these levels are further divided into sub-levels which are diligently worked upon for success.