Article Details

An Analysis on Strategic Marketing Management to Develop a Base For Your Future |

Sunita Rani, in International Journal of Information Technology and Management | IT & Management


This paper is designed tohelp firms and individuals become more familiar with the implications of astrategic marketing management program for their businesses. The paper providesa basic introduction to marketing and strategic marketing management. Readerswill also learn the basics of a marketing plan and why they need one. Includedis a detailed introduction to performing an analysis of the customer, thecompany, the competition, and the industry as a whole. A major portion of thepaper is devoted to carrying out an effective Strengths, Weaknesses,Opportunities, and Threats analysis. This paper illustrates how analysis can beused to form an effective strategic marketing plan that could increaseefficiency and profitability.