Article Details

Consumer Behaviour and Attitude towards Shopping Malls in Delhi NCR | Original Article

Yudhvir Singh*, Meenakshi Saxena, Babita Rani Tyagi, in International Journal of Information Technology and Management | IT & Management


The growth of India sorted out retail industry has changed the shopping behaviour of the India consumers. Shopping today is substantially more than simply buying-it is an affair itself. Consumers have different motivations to visit the shopping malls. Shopping in malls has turned into a noteworthy leisure action. In this investigation, an endeavor was made to contemplate the motivations that individuals go out on the town to shop in mall. This examination has been completed at Delhi and the National Capital Region comprising of Gurgaon, Noida, Ghaziabad and Faridabad which by and large have the maximum number of malls in India. As Delhi NCR is driving in the current mall space and expansive aggregate of mall supply in future is likewise on the blacksmith's iron, the discoveries are accepted to be tremendously valuable for those in the mall business here. Shopping malls have seen a great growth in India amid the previous couple of decades. In any case, the malls have not had the capacity to reliably give a one stop goal to the consumers in NCR DELHI. This paper inspects the engaging quality elements of shopping malls from the customers' point of view dependent on the review of socialized and urban customers. There are numerous malls taken over in this examination which speak to the city of NCR Delhi in a geographical manner.