An Analysis upon Some Strategies of Social Media Marketing and Its Contribution in Business Growth

Exploring the Power of Social Media Marketing in Today's Business World

Authors

  • Sneha Pathak Author
  • Dr. M. K. Pandey Author

Keywords:

social media marketing, business growth, brand, socialize, trust, consumers, social initiatives, presence, marketing platform, advertising, social networking, promotion, followers, television, time gap

Abstract

Social Media, today, is among the 'best opportunities accessible' to a brand for interfacing with imminent consumers. Social media is the medium to socialize. These new media win the trust of consumers by interfacing with them at a more profound level. Social media marketing is the new mantra for a few brands since early a year ago. Marketers are observing a wide range of social media opportunities and starting to actualize new social initiatives at a higher rate than at any other time. Social media marketing and the businesses that use it have turned out to be progressively modern. One can't stand to have no nearness on the social channels if the contender is making waves with its items and administrations. The blast of social media marvel is as amazing as that and the pace at which it is developing is irritating. Worldwide companies have perceived social media marketing as a potential marketing platform, used them with developments to control their advertising effort with social media marketing. Today, we are in 21st century and individuals don't discover opportunity to arrive and cooperate with one another. Social media helps in interfacing themselves with social networking destinations through which currently individuals can remain far but then stay associated. Aside from this media like Facebook make a dedicated association among item and person which prompts enormous advertising opportunities. So also, other social media like Blogs make a platform to post remark on any occasion which should be publicized likewise can be used as a limited time strategy for client's appropriation just as for advancements. Presently clients are procuring adherents and endorsers and guiding them to your social networking page. These media has a focused edge over other prevalent public media like Television on the grounds that there is a period hole between social occasion event and the time it is being communicated.

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Published

2019-03-01

How to Cite

[1]
“An Analysis upon Some Strategies of Social Media Marketing and Its Contribution in Business Growth: Exploring the Power of Social Media Marketing in Today’s Business World”, JASRAE, vol. 16, no. 4, pp. 931–939, Mar. 2019, Accessed: Mar. 13, 2026. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/10575