Consumeristic Tendencies and Commodification in Fasting, Feasting

Examining Consumerism and Western Influence in Anita Desai's Fasting, Feasting

Authors

  • Dr. Asok A. R.

Keywords:

consumeristic tendencies, commodification, Fasting, Feasting, Anita Desai, novel, west, modernity, Indian, western modernization, Eurocentric notions

Abstract

Anita Desai’s Fasting, Feasting is a novel which clearly projects the consumeristic tendencies and commodification in west as it is perceived by the protagonist Arun. The novel portrays India as a land not yet facilitated by modernity. At the same time Indians are gradually taken to ways of western modernization. Eurocentric notions make a sort of neo-colonization in the minds of the erstwhile colonized people. Avarice and over-indulgence become the key-words of the consumeristic world. Abundance leading to wastage becomes the trend of the west.

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Published

2019-04-01

How to Cite

[1]
“Consumeristic Tendencies and Commodification in Fasting, Feasting: Examining Consumerism and Western Influence in Anita Desai’s Fasting, Feasting”, JASRAE, vol. 16, no. 5, pp. 435–438, Apr. 2019, Accessed: Dec. 14, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/10934

How to Cite

[1]
“Consumeristic Tendencies and Commodification in Fasting, Feasting: Examining Consumerism and Western Influence in Anita Desai’s Fasting, Feasting”, JASRAE, vol. 16, no. 5, pp. 435–438, Apr. 2019, Accessed: Dec. 14, 2025. [Online]. Available: https://ignited.in/index.php/jasrae/article/view/10934